Assigned by CRU, a high-end fresh food market founded by Colruyt Group, I created their visual content during the preparation, launch and first months of activity.

This meant being the connection between producers, craftspeople and clients in order to document everything that went on behind the scenes and inside the market: a series of excursions by the purchasing managers to their most remote suppliers, several workshops with both kids and adults, product photography of an assortment that changed daily. 

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images courtesy of ©Colruyt Group